Publicize Your Book!!
Marketing plan created by Elicia Clegg, author of “Castigate My Sins”
www.eliciaclegg.com
There are roughly 200,000 to 300,000 books published each year. How are you going to make your book stand out? This article will give some suggestions on how to formulate your PLAN OF ACTION section on your Marketing Plan. (A list of resource materials is located at the end)
Marketing Plan
I. Author Biography
II. Similar Writing Style
III. Primary & Secondary Markets
IV. Synopsis
V. Action Plan
VI. Budget
VII. Sample Reviews & Preview Work
VIII. Selected Sample Chapter
Know your Budget before you create your Action Plan
Sample Action Plan
I. Attend at least two book fairs [multiple book author]
a. Arizona Book Festival. www.azbookfestival.org
b. Border Book Festival www.borderbookfestival.org
II. Friends and relatives
a. Send out post card announcing book and pub. date
b. Send out emails announcing book and pub. date
c. Post book and pub. date to (YOUR) website and social networks
III. Radio Appearance
a. Make list of relevant radio shows
b. Compose email
c. Follow up call
IV. Virtual Book Tour
a. Contact Virtual tour website
b. Compose calendar of event dates
c. Post virtual book tour to relevant sights
d. Email friends and family of Virtual book tour schedule
V. Press Release
a. Compose Press Release
b. Contact list of local newspapers & college
c. Hire Press Release Company
d. Send out Press Release
VI. Book Signing or Panel Discussion or Creative Writing or Q & A
a. Compose list of possible locations and contacts
b. Compose letters and send
c. Follow up calls
d. Create calendar of events
VII. Book Reviewers
a. Write book review letter
b. Compile list of possible reviewers
c. Send out letters
d. Send out book
VIII. Commercial
a. Research if this is feasible
IX. Advertising
a. List of relevant websites
b. Contact websites
c. Create advertising ad
BRAINSTORM with OTHERS….The best campaign is the one that is unique and captures your target audience
Resources
www.booktv.org
www.loc.gov/cfbook/bookfair.html
www.shelfawarness.com/news.html
www.short-fiction.com
Bookstore Directories
American booksellers association: www.bookweb.org
Barnes& Nobel www.bn.com
Books-A-million www.booksamillion.com
Booksense www.booksense.com
Libraries
www.publiclibraries.com
Bacons Media directories us.cision.com/products_services
Burrell’s www.burrelles.com
Literary marketplace www.literarymarketplace.com
Mathews Media Directory
www.marketwire.com
www.publist. com
Online marketing resources and services
Author Buzz: www.authorbuzz.com
Bridge Marketing: www.bridgemarketing.com
Dear Reader: www.dearreader.com
The Great American Book Giveaway: www.bkgiveaway.gather.com
Goodreads www.goodreads.com
Anobii www.anobii.com
Library Thing www.librarything.com
Net Read: www.netread.com
Press Release Services
www.bridgemarketing.com
www.elance.com
www.press-release-writing.com
Book Marketing Floozy 