I began researching book marketing almost from the time I wrote the first word of my first novel. I read about using bookmarks as business cards and giveaways, sending out press releases, setting up booksignings, but I learned very little about marketing books on the internet. Many of the sites I went to for information about promoting a book free on the internet were simply ads for books about promoting free on the internet. This blog is intended to be a notebook detailing what I discover as I research the topic, including lists of sites for promoting books, articles about blogging, and tips on how to use social networking sites to promote without getting branded as a marketing floozy. Feel free to offer advice.
- Being a Successful Author — Magic or Work? by Sia McKye
- Blog Radio by Aaron Paul Lazar
- Blogging — Creating a Community for Your Book by Dog Ear Publishing
- Book Marketing 101 by Bobby Ozuna
- Book Marketing: Branding Yourself as an Author by John Marion Francis
- Book Marketing on the Internet: Sites for Writers by A.F. Stewart
- Book Marketing Tips From A.F. Stewart by A.F. Stewart
- Book Marketing: Writing Book Reviews by Pat Bertram
- Book Promotion: Blogging by Pat Bertram
- Book Promotion: Establishing an Online Persona by Pat Bertram
- The Book Promotion Puzzle by Pat Bertram
- Book Publicity for Authors — Getting the Most From Your Publicity Campaign by Dog Ear Publishing
- A Bookseller’s Perspective on How to Promote Your Book by Michelle Maycock
- Book Stores and Book Signings by Shirley Kennett
- Book Stores Are the Worst Place to Sell Your Books by Dog Ear Publishing
- Books Don’t Sell Themselves by Sia McKye
- A Cheapskate Guide to Creating a Publishing Company by Ken Coffman
- Contacting Famous People by D.B. Pacini
- Creating a Book Marketing Plan by Dog Ear Publishing
- Creating a Teaser Trailer for Your Book by Suzette Vaughn
- Different Ways of Marketing Your Book Online by Peter N. Jones
- The End of the Book Marketing Business as We Know It? by Claire Collins
- Getting Published: No Magic Wands or Treasure Maps by Sia McKye
- Guerilla Book Marketing by Dog Ear Publishing
- Help Other Writers be More Visible by Anne Lyken-Garner
- How I Did My Book Signing by Christine Husom
- How Much Time Should an Author Spend Tweeting, Facebook-ing and MySpace-ing? by Cheryl Kaye Tardif
- How to Advertise Yourself as an Author by A.F. Stewart
- How to Deal With Well-Meaning Friends and Readers by Laurie Foston
- How to Do a Blog Tour by Marshall Karp
- How to Set Up a Blog Tour and Why You Should by Alan Baxter
- Making the Most of MySpace by Jordan Dane
- The Magic of Social Networking by Pat Bertram
- Marketing the Old-Fashioned Way by Sherrie Hansen
- More Sites for Marketing Your Books Online by Pat Bertram
- The Most Important Word in Book Marketing by Pat Bertram
- Negative Reviews: Are They Really Negative? by Marshall Karp
- Never Be Afraid to Ask by Ian O’Neill
- Notes on Book Promotion by Pat Bertram
- One Introvert’s Guide to Reading at Book Signings by Mairead Walpole
- Promote Your Work? Why? by Edward Talbot
- Radio Interviews and How to Get Asked Back by Chuck Collins
- Selling Your Book to Readers — Part I by Dr. Seymour Garte
- Selling Your Book to Readers — Part II by Dr. Seymour Garte
- Setting Up Author Events and Book Signings by Dog Ear Publishing
- So You Want to Become a Published Author by Roger Dean Kiser
- Starting an E-Publishing Company by Joan De La Haye
- Submitting to Literary Magazines 101: Professionalism by Vince Gotera
- Think Outside the Book by Cheryl Kaye Tardif
- TK Kenyon Talks About Book Marketing for the Introvert by TK Kenyon
- Twitter: How to Use It To Promote You and Your Books by John Marion Francis
- What Blogging Platform Should You Use? by Pat Bertram
- What are You Doing to Promote Yourself? How Are you Creating Name Recognition? by Sia McKye
- When Is the Best Time to Start Promoting Your Book? by Pat Bertram
- Writer Cliff Burns Talks About Book Promotion by Cliff Burns and Pat Bertram
- Writing Columns and Branding — An Interview with Aaron Paul Lazar
- Writing Cover Copy and Book Bios by Dog Ear Publishing
Book Promotion: Establishing an Online PersonaSeptember 19, 2008 — Pat Bertram
Your online persona is simply how the world perceives you. In real life, the first thing people see is your physical person. Online, the first thing people see is your writing — in comments, blogs, blurbs. Sometimes they see your icon first. Either way, that first impression is in your hands.
What image do you want to portray? Witty, wise, intelligent, forward thinking, funny? Down-to-earth, optimistic, casual, youthful, enthusiastic? Helpful, creative, disciplined, worldly, romantic?
This is one time and place where you can be the person you always wanted to be. Even better, in acting as if you are that person, you become it. This online persona is not a fabrication, it is the better part of you. Do you want your readers to know how much you whine and complain? Do you want them to know you’re a lazy slob? Do you want them to know you tend to be narrow-minded? Only if it will help you sell more books. And you do want to sell books, don’t you?
In the online world, the moving finger does not always move on after having writ. You can change what you have written to reflect the person you want to be. Before you post a comment, make sure it fits with your online persona and that it says what you want to say. Check for grammar and spelling. Some toolbars, like Google, have a spell check that works great for comments. Some sites let you delete comments. Other sites let you edit your comments, so you can rework those already submitted. And you can rewrite your blog posts.
Did you publish an article whining about how much your mother-in-law drives you nuts? Rewrite it. Turn it into a humorous piece, one that reflects your online persona. Do publish political rants? It’s better to take a milder stance, unless you don’t mind alienating half of your potential readers. You do want readers, don’t you?
Do you regularly use IM-speak in your comments or blogs? i m sr u only want readers to see such abbreviations if you are appealing to a young audience. Otherwise, it’s best to write clearly. You are planning on making a career of writing, aren’t you? Think of the future. There is no past on the Internet. The words you say in the real world dissipate into outer space; the words you write online remain in cyberspace forever.
Make sure your icon reflects your persona. Using a sexy avatar such as one showing naked buttocks might work if you write soft porn, but if you wish to establish yourself as a serious writer, use something else. Your book cover is often a good choice.
Always remember, you are an author, both of your book and of yourself.