I began researching book marketing almost from the time I wrote the first word of my first novel. I read about using bookmarks as business cards and giveaways, sending out press releases, setting up booksignings, but I learned very little about marketing books on the internet. Many of the sites I went to for information about promoting a book free on the internet were simply ads for books about promoting free on the internet. This blog is intended to be a notebook detailing what I discover as I research the topic, including lists of sites for promoting books, articles about blogging, and tips on how to use social networking sites to promote without getting branded as a marketing floozy. Feel free to offer advice.
- Being a Successful Author — Magic or Work? by Sia McKye
- Blog Radio by Aaron Paul Lazar
- Blogging — Creating a Community for Your Book by Dog Ear Publishing
- Book Marketing 101 by Bobby Ozuna
- Book Marketing: Branding Yourself as an Author by John Marion Francis
- Book Marketing on the Internet: Sites for Writers by A.F. Stewart
- Book Marketing Tips From A.F. Stewart by A.F. Stewart
- Book Marketing: Writing Book Reviews by Pat Bertram
- Book Promotion: Blogging by Pat Bertram
- Book Promotion: Establishing an Online Persona by Pat Bertram
- The Book Promotion Puzzle by Pat Bertram
- Book Publicity for Authors — Getting the Most From Your Publicity Campaign by Dog Ear Publishing
- A Bookseller’s Perspective on How to Promote Your Book by Michelle Maycock
- Book Stores and Book Signings by Shirley Kennett
- Book Stores Are the Worst Place to Sell Your Books by Dog Ear Publishing
- Books Don’t Sell Themselves by Sia McKye
- A Cheapskate Guide to Creating a Publishing Company by Ken Coffman
- Contacting Famous People by D.B. Pacini
- Creating a Book Marketing Plan by Dog Ear Publishing
- Creating a Teaser Trailer for Your Book by Suzette Vaughn
- Different Ways of Marketing Your Book Online by Peter N. Jones
- The End of the Book Marketing Business as We Know It? by Claire Collins
- Getting Published: No Magic Wands or Treasure Maps by Sia McKye
- Guerilla Book Marketing by Dog Ear Publishing
- Help Other Writers be More Visible by Anne Lyken-Garner
- How I Did My Book Signing by Christine Husom
- How Much Time Should an Author Spend Tweeting, Facebook-ing and MySpace-ing? by Cheryl Kaye Tardif
- How to Advertise Yourself as an Author by A.F. Stewart
- How to Deal With Well-Meaning Friends and Readers by Laurie Foston
- How to Do a Blog Tour by Marshall Karp
- How to Set Up a Blog Tour and Why You Should by Alan Baxter
- Making the Most of MySpace by Jordan Dane
- The Magic of Social Networking by Pat Bertram
- Marketing the Old-Fashioned Way by Sherrie Hansen
- More Sites for Marketing Your Books Online by Pat Bertram
- The Most Important Word in Book Marketing by Pat Bertram
- Negative Reviews: Are They Really Negative? by Marshall Karp
- Never Be Afraid to Ask by Ian O’Neill
- Notes on Book Promotion by Pat Bertram
- One Introvert’s Guide to Reading at Book Signings by Mairead Walpole
- Promote Your Work? Why? by Edward Talbot
- Radio Interviews and How to Get Asked Back by Chuck Collins
- Selling Your Book to Readers — Part I by Dr. Seymour Garte
- Selling Your Book to Readers — Part II by Dr. Seymour Garte
- Setting Up Author Events and Book Signings by Dog Ear Publishing
- So You Want to Become a Published Author by Roger Dean Kiser
- Starting an E-Publishing Company by Joan De La Haye
- Submitting to Literary Magazines 101: Professionalism by Vince Gotera
- Think Outside the Book by Cheryl Kaye Tardif
- TK Kenyon Talks About Book Marketing for the Introvert by TK Kenyon
- Twitter: How to Use It To Promote You and Your Books by John Marion Francis
- What Blogging Platform Should You Use? by Pat Bertram
- What are You Doing to Promote Yourself? How Are you Creating Name Recognition? by Sia McKye
- When Is the Best Time to Start Promoting Your Book? by Pat Bertram
- Writer Cliff Burns Talks About Book Promotion by Cliff Burns and Pat Bertram
- Writing Columns and Branding — An Interview with Aaron Paul Lazar
- Writing Cover Copy and Book Bios by Dog Ear Publishing
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Book Marketing Floozy 
November 6, 2008 at 7:08 am
Thanks for putting this index together. I’ve bookmarked the page and will be going over each article. I’ve been a fan of your blog for some time now, but this is an excellent post.
November 6, 2008 at 10:30 am
Thank you for your interest. I got tired of going to sites that promised information about free online book marketing only to find out they are selling a book, which means the information isn’t free. So I intend to publish whatever I learn while promoting my novels..
January 10, 2009 at 7:43 am
I love this blog…found it in a google alert. After I get home from work today, I’ll have more time to peek around. What a great book marketing blog!
Dorothy Thompson
Book Marketing Buzz
http://www.bookmarketingbuzz.wordpress.com
January 10, 2009 at 11:38 am
Thanks, Dorothy. I put your site on my blogroll. Incidentally, I found your site shortly after I started this one, and I have you down as someone to hit for a guest spot when my books are publishe.
January 12, 2009 at 11:31 am
Thank you Pat. This is great. I appreciate it very much.
February 5, 2009 at 4:24 pm
You got it, girl! I’ll go put up your link on mine if I haven’t done it already and I thank you for the add! Love your blog!
February 9, 2009 at 5:26 pm
[…] market your books and promote your brand? Today I came across this book marketing website called “Book Marketing Floozy” that has a handy index of marketing articles for your general enjoyment and […]
February 10, 2009 at 5:08 am
Creating brands worth evangelizing about is often misunderstood. The connection between the core values – the soul of the company and the soul of the customer – is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.
March 10, 2009 at 5:45 am
This is a highly useful compilation for new and self published authors to learn effective book marketing techniques. Writers will benefit much from your resourcefulness, Pat, and we expect more of this kind from you.
March 14, 2009 at 12:26 am
thank you for this information packed site.
Can you tell me if marketing strategy differences exist among genres?
I’m at the early stages of building my marketing strategy for an eating disorder recovery self help book and have a lot to learn!
March 14, 2009 at 11:49 am
Joanna, go to the Book Marketing Floozy index (above) and click on the articles by Dr. Seymour Garte: “Selling Your Books to Readers — Part I” and “Selling Your Books to Readers — Part II.” They will answer your question.
March 14, 2009 at 12:44 pm
Dear Pat,
Thank you for your fast and helpful reply. I sent the url to my editor at the publishing house. In the spirit of cooperation I want her to know I am doing my homework. I also want her to know your list exists and might be helpful to other writers she’s working with.
My next question: What is the best way to use the social networking sites to generate interest in a self help book?
Do you know and/or can you recommend resources that will help me learn?
Thank you again for a fabulous and helpful site, Pat.
warm regards,
Joanna
March 14, 2009 at 7:31 pm
Joanna, The best resource for learning how to promote using social networking sites is this blog. Read the articles. Jordan Dane and T.K. Kenyon tell about how to use MySpace. A.F. Stewart, Cheryl Kaye Tardiff, and Sia McKye tell about promoting online.
The simple answer to your question about how to promot using social networking sites is to meet people, talk to them, get to know them, comment on their photos and status updates, and don’t spam them.
March 21, 2009 at 1:27 pm
Thanks for the plug, Pat. I got a google alert and came to see where my name was being spoken of this time. 🙂
Pat, that’s very good advice, btw, “social networking sites is to meet people, talk to them, get to know them, comment on their photos and status updates, and don’t spam them.”
I would add, taking a personal interest in people, taking time to help fellow writers, while setting your boundaries, not only creates good will, but creates a good reputation, and builds a strong network of contacts.
Pat is one of those who have done this well. 🙂
May 3, 2009 at 5:44 pm
Excellent post, Pat. I am always learning from you. This will be bookmarked so I can read and review it often
June 1, 2009 at 8:44 am
Pat,
What a great list – thanks for putting this together. My blog uses Amazon tags to help raise author visibility (and it is free!) on amazon – sort of a cooperative blog for authors. Let me know what you think!
http://www.tagmybookonamazon.wordpress.com
June 1, 2009 at 9:19 am
Pat —
I’ve written numerous book marketing articles that are available for free at http://budurl.com/bookmarketarticles .
I’m also a National Internet Business Examiner, and starting today I’m doing a month-long series of posts about the pre-launch of the Miller Mosaic Internet Marketing Program, which will include a great deal of information on book marketing.
You can follow along with my blog posts at http://budurl.com/internetbusiness .
Also follow me at http://www.twitter.com/ZimblerMiller — I’ve co-hosted three tweetchats so far for book authors.
Regards,
Phyllis
June 1, 2009 at 9:22 am
P.S. Carolyn Howard-Johnson(@FrugalBookPromo) and I wrote a whole chapter on using blogging to promote fiction. You can get the chapter for free at http://www.FictionMarketing.com .
August 29, 2009 at 1:54 am
Hi Pat. Thanks so much for putting together this great list of resources for us. It really is much appreciated!
Joan De La Haye
http://joandelahaye.wordpress.com/