Starting an E-Publishing Company

My guest today is Joan De La Haye, author of Shadows and co-founder of Rebel E Publishers. Joan writes:

When I finished writing Shadows, I hit a few brick walls. Which left me feeling less than positive about my writing career. It also left me thinking that there had to be an easier way of doing this. It took me a few months to come up with a solution for my dilemma. I also used that time to lick my wounds. Bruised egos take a while to heal.

Luckily, I had received positive feedback from a big, mainstream publishing house, so I had an inkling that my book was viable and that it didn’t belong in the dustbin. Thinking that way also helps the bruised ego heal faster. I think if I’d only received form rejection notes, I may have decided to do things differently.

So I took matters into my own hands. What can I say?  I’m an impatient, control freak who doesn’t believe in waiting around for someone else to take control of my future.  I also believe in dragging others into my crazy hair-brained schemes, to which my wonderful business partner, Caroline Addenbrooke, can attest. I twisted Caroline’s rubber arm into starting an e-book publishing company, which we called Rebel e Publishers. We felt that we were being rather rebellious and that the company title should represent that.

We were then lucky enough to find an amazing editor, Jayne Southern, who jumped on board our crazy train without a second’s thought. Without her, our books wouldn’t be as good as they are. She asks the tough questions, that we writers try to avoid. Having a professional editor on board also gave us a bit more credibility.

The reasons behind taking the e-book route were very logical. With e-books we weren’t limited by our geography: being in South Africa means that we’re very far away from the rest of the world. Being on-line and digital puts us on everybody’s doorstep. We’re now just a download away.

Another reason was the financial benefit. Opting for the e-book route meant our overheads were now much lower. Our main costs are our website and book covers. Being in South Africa, we get our ISBN numbers for free. Big bonus! As a result we don’t overprice our books. So we and the reader win.

Going the DIY route in publishing is not for everybody, but it was perfect for me. Having my own publishing company as well as being a writer gives me an interesting perspective on the industry. That perspective also helps when I’m working with another writer on getting their book out into the world. I know what they’ve been through and what they’re going to go through. I love that I can now help someone else through that birthing process and that someone else can benefit from what I’ve learnt along the line.

If you want to learn more about our rebellious little publishing company, you can find us at Rebel E Publishers

You can find out more about starting an epublishing business here: http://marketingfloozy.wordpress.com/2008/12/31/a-cheapskate-guide-to-creating-a-publishing-company/

See also: Pat Bertram Introduces Jack, the Torment Demon from Shadows by Joan De La Haye
                   On Writing Shadows by Joan De La Haye

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16 Responses to “Starting an E-Publishing Company”

  1. Joan De La Haye Says:

    Hi Pat. Thanks for hosting me on your Book Marketing Floozy blog. You’ve made this a wonderful experience!

    Joan De La Haye

    http://joandelahaye.wordpress.com/

  2. Helen Ginger Says:

    Thoroughly enjoyed this post. It’s nice to hear from a rebel who’s cut the path!

    Helen

    http://straightfromhel.blogspot.com

  3. A. F. Stewart Says:

    You certainly took the initiative; congratulations on the publishing company.

  4. Joan De La Haye Says:

    Thanks A.F. I’ve had a lot of fun with it.

  5. Jane Kennedy Sutton Says:

    I’ve always heard that if you want something done right, do it yourself! Good luck with the company.

    Jane Kennedy Sutton

    http://janekennedysutton.blogspot.com/

  6. Rod Marsden Says:

    The most important part of this story is the finding of a good and, I take it, hard working editor!

  7. John Philipp Says:

    An encouraging article, Joan.

    And thanks for the links.

    (Thanks, Pat, Another excellent article)

  8. Cat Connor Says:

    I love that you took a giant leap into the world of e-publishing. :)

  9. Robin Cain Says:

    Great information! Thanks for sharing~

  10. Charlotte Phillips Says:

    Way to take the bull by the horns! Great solution Joan.

  11. June Bourgo Says:

    Love that expression “the birthing process”. It so fits us all doesn’t it? Thanks for the links, off to check out your website. Thanks, Joan.

  12. June Bourgo Says:

    Love that expression “the birthing process”. It fits us all, doesn’t it? Thanks for the links, Joan. Off to check out your website.

  13. JeanetteMcLeod Says:

    Joan
    that is fantastic and so nice to meet another writer who took the bull by the horns and met the publishing industry head on!
    I have a similar story as I wrote picture books for young children, which is a particularly difficult market for unknowns to break into. I now run http://www.wizz-e.com where we bring the magic of books to life for young children.
    The publishing industry is changing and new doors are opening. I would certainly echo the need to have a great team of editors and illustrators around you – and in our case to produce the read along capability, clcik on a word and animated illustrations we needed IT support too.
    Good luck to all budding writers in this new world of opportunity!
    Jeanette

    http://www.wizz-e.com

  14. Nithya Says:

    Hi
    I am in need of some basic information about e-publishing business. I searched so that I can find the link given by you
    http://www.suite101.com/course.cfm/18942/seminar. But its showing an “Page not found” error. Please help me out by providing some contents about e-publishing.

    • Pat Bertram Says:

      I’m sorry about the link. I’ll remove it. Here is another guide to starting an epublishing business.

      • Nithya Says:

        Thanks for the reply.. Can you please provide some links for study materials about e-publishing and also the information about
        1.subjects to be known
        2.software used in e-publishing


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